<font size="2"><span style="font-weight: bold;">Managing people in the Digital Age is like herding cats. </span>But during the summer of 1981, with the smell of chocolate in the air, I became an assistant manager at Hersheypark. What I learned from that first management position would be invaluable almost 20 years later when I had to motivate and manage the <span style="font-weight: bold;">first wave of young tech-savvy workers known today as Gen Y.</span></font>

<font color="#000000" size="3" face="Times New Roman"> </font><p style="margin: 0in 0in 0pt;" class="MsoNormal"><font size="3"><font color="#000000"><font face="Calibri">It is said that Change is the only constant in life.<span style="mso-spacerun: yes;">&nbsp; </span>For companies in today’s environment, the changing workforce creates challenges unlike any before.<span style="mso-spacerun: yes;">&nbsp; </span>There will soon be five generations in the workplace:&nbsp; the Veterans, Baby Boomers, Generation X, The Millenials and Generation 2020.&nbsp; Understanding the unique characteristics of each is critical to managing them.&nbsp; That understanding and a willingness to adapt to it is the best hope of building a bridge across the generation canyon.<?xml:namespace prefix = o ns = "urn:schemas-microsoft-com:office:office" /><o:p></o:p></font></font></font></p><font color="#000000" size="3" face="Times New Roman"> </font><br>

<H1><FONT size=1> <H1>Small decisions, big twists of fate</H1></FONT></H1>