“True-North” Leadership

“True-North” Leadership

by Deb Bronson-McGrath

<span style="font-weight: bold;">(On-target Checkpoints for Busy Leaders)</span><br>
Nine Ways to Get a Bigger Lift From Your Marketing Efforts

Nine Ways to Get a Bigger Lift From Your Marketing Efforts

by NORM BOND

<p>The top line in your income statement is "sales" - but what drives sales? Marketing. Point blank period, if you're not marketing, then your sales will suffer.</p><p>Any marketing tool you utilize should be designed to increase sales. If you use traditional media like print newspapers, magazines, direct mail, television,radio, and word-of-mouth you want to increase sales.</p>
The Mythical Dragon

The Mythical Dragon

by Michelle Snyder

Dragons are both good and evil, some bring terror and some bring blessings - but they are all fierce and powerful. This is one of the most polarized symbols in the world. Where did this mythical being come from?

About Our Name

Yes, we know there's a difference between a lectern and a podium. A lectern is the stand upon which a speaker can hold their notes. It often holds the microphone. A podium is the platform. A stage.

Our name, Behind the Podium is meant to convey that there's a lot that happens backstage, before a speaker ever gets in front of an audience. Behind the Podium can give you, the reader, some insight about how a speaker got to the podium, and what they're doing behind the scenes.

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