Know the difference between storytelling and storybranding in business

Know the difference between storytelling and storybranding in business

by Jim Signorelli

Too often businesses confuse storytelling with storybranding. They can be found in the same story tool box, but they are as different as a flat blad and a Phillips screwdriver. This article was written to help leaders, marketers and salespeople take advantage of their unique benefits.
5 Tools to Help You Become A Spellbinding Business Storyteller

5 Tools to Help You Become A Spellbinding Business Storyteller

by Jim Signorelli

5 tools to help you create and tell better stories in a business setting
Oh, The People We Meet!

Oh, The People We Meet!

by Tony Drees

"What a shame it would've been to have not met a hero. Thanks for your service and message in so many vital areas of our society, Tony." http://journal930.com/women-and-family/2015/10/05/oh,-the-people-we-meet!/

About Our Name

Yes, we know there's a difference between a lectern and a podium. A lectern is the stand upon which a speaker can hold their notes. It often holds the microphone. A podium is the platform. A stage.

Our name, Behind the Podium is meant to convey that there's a lot that happens backstage, before a speaker ever gets in front of an audience. Behind the Podium can give you, the reader, some insight about how a speaker got to the podium, and what they're doing behind the scenes.

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