In a world of limited rationality, it is expensive for the client to figure out the fundamental issues of significance simply by reading the request for proposals. They and their staff can often be more helpful if they have a fully fleshed out rough draft in front of them.

It�s not what you know; it�s what you do. Reading, listening, exposing yourself to different and repetitive, reinforcing �takes� on the same information and ideas, association with high-performers and expert coaches and advisors all helps, not so much by stuffing more and more and more knowledge into the putty between your ears, but in motivating you to take it out and put it to good use.