According to the Urban Dictionary, coins are also known as, cheddar, bankroll, cabbage, clams, funds and money. Of course, there are other names but that’s a few of my favorites. I laughed out loud when I read the exhaustive list of possibilities!
Coins are what we work toward when we’re focused on cash flow, profitability and next level financial success. I call it income acceleration – one of the areas of sales coaching I absolutely love!! In fact, I coach my clients in many of these key areas every single day!
Like my clients, I’m ready to show you how to triple your coins… these five ingredients are necessary:
- Mindset is everything
- Ideal client clarity
- Multiple streams of income
- Value
- Launch strategy
First, triple your coins with a powerful understanding of my personal mantra, “Mindset is everything.” If you follow me on Instagram, Facebook, Twitter or LinkedIn, you know #mindsetiseverything is found prominently in almost every post. It’s because I realize everything you do no matter what it is, requires the right mindset. That means your mindset is at the heart of all of your choices. Mindset is everything!
The first thing you must have if you’re serious about achieving income acceleration in your business is an understanding that mindset is everything.
If you want to create a new program or create something highly creative and innovative in your business, mindset is everything!
If you want to more clients, mindset is everything!
Your mindset is at the heart of every decision that you make. That’s why so important that you understand mindset is everything.
If you want to increase your fees, mindset is everything! Robin Sharma, one of my digital mentors says, “If you want to increase your fees, you must invest in personal development.”
You must fuel your spirit with things that will nurture your mindset; position you to take decisive action and make choices that help you accomplish your goals. If you have doubt, feed your mindset with thoughts to shift your beliefs to those that give you hope and encourage your thinking about possibilities. #mindsetiseverything
Second, triple your coins with ideal client clarity. My clients know I stand on my soap box with this one. It’s because you must know your most ideal clients well to direct all of your sales and marketing efforts.
Too often, I hear clients described by phrases like, anybody, somebody, everybody, anyone, they, them, people, all. Ideal client clarity means that you have far more information about your most ideal client than those description mean. Ideal client clarity is a requirement so that you know exactly where to go to connect with your most ideal clients.
You must know so much more about your ideal client in order to be effective in your sales and marketing.
You know when you are working with your most ideal clients because there is a synergy that happens. You enjoy the work, your client enjoys working with you, and that relationship produces fruit — often, the results are exponential!!
Third, triple your coins with multiple streams of income. Multiple streams of income is more than having a bunch of products, programs, and services among what you share in the marketplace. Multiple streams of income includes the type of income (whether it’s active or passive); the type of service so you know what fee will be assigned; the value of that product program or service; and, the fee associated with it.
The great thing about understanding multiple streams of income, is when you understand the full range of multiple streams of income, you can determine if it’s a worthwhile solution to continue offering your most ideal clients. More importantly, you can determine when you look at your multiple streams of income whether it makes sense for you to continue investing time on it based on what you discover.
Fourth, triple your coins with value. When you are serious about income acceleration in your business, you must understand what value looks like to your most ideal client. Most people take it for granted but value is a crucial aspect in your sales and marketing. If you don’t know the value you’re bringing to the marketplace, you won’t be able to enroll people into your programs or sell your products. If you don’t know how to articulate value so your most ideal client understands it, you will not be able to successfully sell.
Value is not how many widgets they’re going to get, how much of your time she’s going to get, or how many bonuses she’s going to get with your offer. That’s benefits. Your ideal client does not buy benefits, she buys value.
Yes, value is that important! Value is the focus of all of your marketing messaging to create client attraction for your programs, services and products.
Fifth, triple your coins with launch strategy. I want you to understand that there are important elements you must include in a successful launch strategy:
- The timing of your launch strategy must be very intentional.Sometimes it’s trial and error. It just depends on how engaged your tribe is in your marketing and the services and programs you offer in the marketplace.
- Every step of your launch strategy must showcase value so your most ideal client understands fully what’s in your program, service, or product for her.
- Your launch must include compelling messaging. That’s why it’s your job is to give your ideal client a real glimpse into how your program solves the problem she’s facing — and, it must be an engaging solution. Your launch strategy should include proof that your solution is the answer your ideal client seeks.
Client testimonials are one example because they give your ideal client and understanding of what’s in it for her.
I crafted this article from a Facebook Live, livestreaming session I later posted on YouTube. Watch the video
Are you leveraging these principles to create income acceleration in your business?
If you answered no or you’re unsure, join me for the next Income Acceleration Day!
