Creating
a million dollar business model is really all about the basics. Doing the right
thing coupled with In the Renegade Millionaire System, I dispense this advice:
#1: BE the Wizard.
#2: BEWARE the Wizard.
Wizards are very powerful, so it’s better to be one than to be influenced by
one.
Everybody welcomes the convincing Mystic. People so desperately wish to believe
that there is a long-lost, ancient or a revolutionary new something — cure, elixir
or formula for easy riches, happy relationships, better sex, or children that
mind.
In dark times, this desire intensifies — even kings subjugate themselves to the
Mystics. People don’t really want rational explanations for how you do what you
do, they prefer believing that you possess Mystical Powers and Magical Secrets that
you will use for their benefit. To underestimate the power of secrets and secret
powers is to ignore how humanity has been manipulated, controlled and ruled since
its beginnings.
In these times, you can rise to greater heights of influence and power than at
any other time by turning up the wattage on your mysticism. In the dark, you
glow. It doesn’t matter if you dispense investment advice or lawn care advice,
are a dog whisperer or a presidential candidate, a tax attorney or a mattress
manufacturer. Now, more than ever, is the time to speak of secret techniques,
magic ingredients and unique abilities. To offer absolute certainty in an
uncertain world. To declare unique and profound importance.
I’m speaking now about how you present yourself to the world. If you sell a
particular kind of mattress, you must present it as THE — emphasis on the key
word THE — first, best, only, “magic,” mattress, based on top secret technology
invented for NASA and Olympic athletes that relieves all back pain, delivers
10,000 more REMs per night, slows aging, and helps you lose weight while you
sleep.
It is THE secret to eternal youth and vitality, so it must be THE GREATEST discovery
in medical science of this century. And you, as its spokesperson, must be the
Grand Mystic of Sleep Science, so you’ll need an arsenal of Amazing Facts at
your disposal.
You need practiced language and Profound Statements. You must convincingly
promise THE Cure for whatever ails them economically, emotionally or
physically. To advance your education, I strongly suggest that you read the
book “Charlatan.” It reads like a novel, but is nonfiction. And not that you
should be a charlatan; I presume you deliver legitimate value in whatever you
sell or do, but you should use the techniques of the master charlatans of the ages.
Nothing less will do.
When a group becomes lost and frightened in a dark cave, the man with the only
flashlight automatically becomes their leader. Key word: only. It’s time to present
yourself as the person with THE ONLY flashlight.
The Why People Fail articles are provided by Dan S. Kennedy, serial entrepreneur,
from-scratch multimillionaire, speaker, consultant, coach, author of 13 books
including the No B.S. series (www.NoBSBooks.com), and editor of The No B.S.
Marketing Letter.
Release Your Mystical Powers to Get Rich in "Un-Rich" Times
About This Contributor
Dan S. Kennedy
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